<aside> 💡 For archive purposes

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Describe your company and what you do in one sentence.

What is your vision and mission?

What adjectives come to mind when you think of your brand?

Which competitor/player do you think has the best messaging in the space?

What are other brands you admire or would like to emulate?

List your top 3 value propositions as you would phrase them in a sales call.

Briefly, what would be an elevator pitch for your company?

What is the strategic context / narrative within which you position your brand (i.e. market trends, changes, etc.)?

On a scale of 1 to 5, how well do you think your current messaging communicates your value propositions?

How consistent is your messaging across different platforms (e.g., website, social media, sales materials)?

Which aspect of your brand's messaging do you feel needs the most improvement?

Do you feel that your brand messaging effectively distinguishes you from competitors?

Can you provide an example of a recent marketing or sales effort that you felt was particularly effective or ineffective?