Note: If you are an early-stage company or a service provider, you may not have answers to all the questions. If that is the case, please answer what you can and add your best guess / expectation / ambition in italics for relevant questions that you do not have an answer to yet.

What are your main commercial goals?

In the next 6 months ****

Our commercial goals were not very extensive and not all very specific.

Revenue for the agency

  1. We still need to generate at least €250.000 of additional revenue on top of current forecast (€734.000).

    1. This will push us into (minimal) profitability this year, besides all the investments we did in our own products (we can elaborate on that in the session)
    2. We originally had a revenue goal of € 1.200.000 for 2024, which was too ambitious considering we also planned to invest in development for our venture Imperfect and the slow hiring process for billable team members.

  2. The second goal we have is to get our application clients into Retainers/Contracts for stability and predictability.

Current goals and status: 1. Contract with ProFit Gym ✅  1. Almost done with the first year of our 3-year contract 2. Contract with Corbion revived ⚠️ - We have a 3-year contract (1 year in), but its in danger because of a big reorganisation. 3. Contract with Klerq ☑️ - Not a long-term contract possible because of current phase of the start-up, but 6 months partnership is to be signed. Could be prolonged every 6 months. 4. Contract with Eatertainment 🏗️ - First seeds are planted. We need to invest (time) in sept-oct as they always budget per calendar year. Our target is to lock a good yearly budget for 2025. 5. Contract with Travel Legends ❌ - First seeds are planted, but client is still very reluctant. Doesn’t seem realistic for this year. 6. Contract / Joint Venture with Brightskills ❌ - Failed, because of turmoil at Brightskills.

These are some additional thoughts just from Werner, based on the process of the last months and high-over goals. Not discussed and concluded with Aron & Jeroen yet.

<aside> 🥇 Stijlbreuk ventures

At the end of 2024 we have successfully launched the first version of Imperfect app publicly.

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