<aside> 💡 Copied the ICPs from the previously shared docs.

Link: https://stijlbreuk.notion.site/Werner-s-idee-n-op-visie-missie-en-marketing-sales-proces-obv-TGS-Sam-juni-2024-11bb29524d9a4a3fa438e9fee41ae326?pvs=4

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<aside> 🥇 In the 10 years of our agency Stijlbreuk, we have had probably 100+ clients ranging from start-ups to listed corporates. From simple websites to digital ecosystems consisting out of numerous apps.

Based on previous sessions and thought processes, we came to the conclusion that we thrive when we work closely together with the (visionary) entrepreneur who wants to innovate and has the budget to do so.

Stijlbreuk’s founders are all ~50%-50% visionary - integrator (EOS framework). You could say we miss a visionair, but we should turn that in our superpower. We connect well with the 1.000-ideas-a-day CEOs and filter and realise his/her digital ambitions.

We made the distinction between two ICPs based on this insight.

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ICP #1: Founder that has hit a (digital) ceiling with his/her business and needs an agency

Additional:

• Persona

  • We work best with entrepreneurs. Within our focus you can also find non-profits or gov organisations. We deal less good with them, as politics and shady decision making processes are a big turn off for us.

• Pains

  • Retain clients in their membership/SaaS model is the most important aspect of growing. Keep that backdoor closed, instead of focusing on only attracting new clients through the front door.
    • Looking at our expertise (software, not the marketing) that’s our value proposition. We
      • Build habits
      • Make people
      • Become loyal

• Price point

  • We would want to have a yearly turnover per client around 50k-150k.
    • ← FYI Calculations of potential client size to determine digital innovation budget, just for some context to determine client sizes:

• Specific tech used

  • Excel, lots of it.
    • But hard to make it a targeting dimension
  • Mendix, or other low code options for an MVP?

  <aside> 💡 Guesswork for creative targeting

  • Fan of health tech?
    • Garmin watches
    • Whoop
    • Apple watch </aside>

• Unique place the ICP spends time

  • Probably sports fanatic
    • Golf?
    • Cycling?